Former Metropolitan Police Officer · London to Arizona
I built and operate a real pet business.
Now my Playbook and App will help you build yours.
Free education with no paywalls, and software that automates more of the day-to-day than anything else built for pet businesses — because I built it to run my own.
The background
The skills that make a good detective make a great entrepreneur.
I spent over fifteen years in the Metropolitan Police — reading rooms, building informants, running operations under pressure. You develop a particular kind of pattern recognition that doesn’t switch off.
“Policing and entrepreneurship share one thing — you’re always looking for what nobody else noticed yet.”
The pet industry didn’t choose me. I chose it because it’s fragmented, underserved by technology, and full of owners who are brilliant with animals and completely overwhelmed by the business side. That gap is where everything I’m building lives.
What I’m building
Four businesses. One ecosystem. Everything tested on my own business first.
Why the Playbook is actually free
The Playbook isn’t the product. PetBizApp is.
Which is exactly why the Playbook holds nothing back.
The story
From the Met to the Mojave.
I didn’t plan to become an entrepreneur. I planned to serve, retire, and figure the rest out later. Arizona had other ideas.
“The pet industry didn’t choose me — I chose it because I could see exactly what was missing.”
The pet industry is fragmented, underserved by technology, and full of owners who are brilliant with animals and completely overwhelmed by the business side. That gap is where everything I’m building lives.
Read the Playbook →For pet business owners
Build a business that doesn’t need you to survive.
PetBizPlaybook is where I share everything I’ve learned about building pet businesses that run on systems, not heroics.
Visit PetBizPlaybook →Ready to run your own business better?
The software I built to run my own business.
PetBizApp runs Scritches every single day. OPERATE is free, forever — try it yourself.
Try PetBizApp free →Get in touch
Questions about the Playbook, the App, or anything else?
Prefer email directly? tony@tonybacon.com