Tony Bacon — Pet Industry Entrepreneur · Surprise, Arizona

Former Metropolitan Police Officer · London to Arizona

Most businesses need their owner present.
Mine don’t.
Neither will yours.

I swapped the UK for Arizona, policing for entrepreneurship, and a salary for systems. Now I’m building a pet industry ecosystem — and showing other pet business owners how to do the same.

Professional headshot
coming soon

20+
Years Metropolitan Police
~$400k
Scritches Annual Revenue
35-40
Independent Contractors
5
Businesses in the Ecosystem
Tony Bacon — The Owl Mark

The mark

The owl sees what others miss.

The shield references service and protection — twenty years of it. The owl references observation, wisdom, and seeing the pattern before anyone else does. In policing, that instinct solves cases. In business, it finds the opportunities others walk past.

The background

The skills that make a good detective make a great entrepreneur.

I spent over twenty years in the Metropolitan Police — reading rooms, building informants, running operations under pressure. You develop a particular kind of pattern recognition that doesn’t switch off.

“Policing and entrepreneurship share one thing — you’re always looking for what nobody else noticed yet.”

The pet industry didn’t choose me. I chose it because it’s fragmented, underserved by technology, and full of owners who are brilliant with animals and completely overwhelmed by the business side. That gap is where everything I’m building lives.

Read the full story →
20+ Years · Metropolitan Police
Pattern recognition, reading people, and forensic due diligence. Built for high-stakes decisions.
Active Pet Industry Operator
Running an almost $400k pet sitting business with 35 ICs — managed day-to-day by my wife Liza.
Ecosystem Builder
Building SaaS, media, licensed services, and physical locations in the pet industry simultaneously.
Immigrant Entrepreneur
Moved from the UK to Surprise, Arizona with my family. Built from scratch in a new country.

What I’m building

Five businesses. One ecosystem. All designed to run without me.

01
SaaS · Pet Industry
PetBizApp
Practice management software for pet service businesses. Six modules: sitting, grooming, training, boarding, daycare, poop scoop.
petbizapp.com →
02
Media · Education
PetBizMastery
Authority hub for pet business owners. Content, community, and masterclasses on building a business that works without you.
petbizmastery.com →
03
Licensed Services
Professional Services
Business brokerage, real estate, insurance, and SBA lending — specialising in the pet industry. Via AnthonyABacon PLLC.
Learn more →
04
Operations · West Valley
Scritches Pet Sitting
35-IC pet sitting operation across the West Valley. The business that started the ecosystem — and proved the model works.
scritchesaz.com →
05
Wellness · Fitness Building now
Pack Wellness Collective
Dog fitness and wellness membership club. First of its kind in the West Valley. Founding memberships opening soon in Surprise and Goodyear.
Register interest →

The rainmaker filter

“What happens to this income stream if I’m in England for three months?”

Every decision runs through this filter. Location independence isn’t a lifestyle goal — it’s a proof of concept.

The story

From the Met to the Mojave.

I didn’t plan to become an entrepreneur. I planned to serve, retire, and figure the rest out later. Arizona had other ideas.

“The pet industry didn’t choose me — I chose it because I could see exactly what was missing.”

The pet industry is fragmented, underserved by technology, and full of owners who are brilliant with animals and completely overwhelmed by the business side. That gap is where everything I’m building lives.

Read the full story →
1990s
Joined the Metropolitan PoliceTwenty years of reading people, building systems, and making decisions under pressure.
2018
Moved to Surprise, ArizonaLeft the UK with my wife Liza and daughter Rae. Started Scritches from scratch in a new country.
Now
Building the ecosystemFive businesses, all designed to run without me. The rainmaker model in action.

For pet business owners

Build a business that doesn’t need you to survive.

PetBizMastery is where I share everything I’ve learned about building pet businesses that run on systems, not heroics.

Visit PetBizMastery →

Work with me directly

Buying, selling, or growing a pet business.

I work with pet industry operators on brokerage, real estate, insurance, and SBA lending. Get in touch and let’s talk.

Get in touch →